Tom Hanks is no stranger to playing a soldier in movies, but now he’s taking his service off screen with a new collection of products that helps support veterans. People reports that Hanks has just announced Hanx For Our Troops, a coffee and packaged goods brand that plans to donate all of its profits to veteran organizations.
The first rollout of products from Hanx will include three coffee blends: First Class Joe, SGT. Peppermint, and Tom’s Morning Magic Blend. Described as a “mystical elixir,” Tom’s Morning Magic Blend is inspired by the Oscar winner’s childhood mornings when he’d drink coffee with a little milk and a dash of chocolate malt.
“The malt is the kicker! I’ll never forget my first taste of coffee perfected with a little milk and a dash of chocolate malt. School mornings were never quite as dreary again. You’ll set your alarm early to savor this mystical elixir ASAP,” said Hanks in a quote featured on the Hanx website.
Hanx donates an impressive 100 percent of profits to veteran organizations like the Bob Woodruff Foundation and Student Veterans of America, and their website offered a helpful breakdown on what exactly this will look like. “Beyond our operational upkeep and necessary business expenses, all earnings (profits) will go towards a community of trusted organizations that provide support to veterans and their families,” a message on the Hanx website reads.
For anyone hoping to enjoy a cup of Tom’s Morning Magic Blend or other Hanx coffee this holiday season, the products will go on sale in early December. The coffee will be available as grounds, pods, or instant coffee sticks.
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