PEET’S COFFEE ACHIEVES 100 PERCENT WATER PROCESSING FOR DECAFFEINATED COFFEES

Of the prime five quality coffee models obtainable in U.S. grocery and mass shops, Peet’s Coffee is the only model exclusively applying the purely natural h2o approach decaffeination process for all decaffeinated beans and K-Cup® pods.¹ As one particular of the leading decaf models, the transfer to drinking water procedure its decaffeinated coffees comes as Peet’s decaf bean portfolio has grown 11 p.c over the past 12 months.²

“Peet’s Espresso is dedicated to extraordinary coffee ordeals, with the most stringent benchmarks in area for quality, sourcing, and flavor,” stated Doug Welsh, vice president and roastmaster for Peet’s Espresso. “We are repeatedly improving our coffee choices to satisfy the way of living demands of our consumers, and decaffeinated espresso is an important staple for numerous. To the delight of our decaf espresso drinkers, we use the similar exceptional roasted beans in our decaffeinated blends as we do in our regular coffees, so the taste is in no way compromised. Now, they will be in a position to get pleasure from a Peet’s espresso that is by natural means decaffeinated however drinking water approach whilst keeping the exceptional style you would assume from Peet’s.”

The water approach decaffeination strategy carefully removes caffeine from contemporary espresso beans although protecting the bean’s distinct taste profile. Water method decaffeination happens in two steps: Very first, the decaffeinator prepares a answer from pure sizzling h2o and unroasted espresso beans, then filters the caffeine out of that option. Then, a batch of uncooked eco-friendly coffee beans chosen and supplied by Peet’s are soaked in the answer. The caffeine flows out, leaving the taste intact. The beans—full of taste, not caffeine—are then dried and ready for watchful hand roasting at Peet’s Roastery in Alameda, CA.

Peet’s decaffeinated coffee choices include medium and dark roasts as effectively as organic and single origin coffees:

• Decaf Big Dickason’s Blend®(beans)
• Decaf Dwelling Blend (beans and K-Cup® pods)
• Decaf French Roast (beans)
• Natural and organic Decaf Terrena (beans)
• Decaf Especial (K-Cup® pods)
• Decaf Mocca Java (beans)
• Decaf Sumatra (beans)

Coffee lovers can test Peet’s decaf coffees for 20 per cent off from Jan. 18-25 with code GREATDECAF at peets.com/decaf. Peet’s decaf coffees can also be observed at retailers nationwide at peets.com/finddecaf. To take pleasure in a handcrafted Peet’s decaf beverage, locate a coffeebar at peets.com/storelocator.

¹ Supply: Top 5 premium bagged coffee makes primarily based on Nielsen AOC $ Quantity P52W ending 11/6/21. All Peet’s decaffeinated roasted beans on shelves with “freshest by” dates immediately after August 13, 2021 are drinking water processed.  All Peet’s decaffeinated K-Cup® pods with “best before” dates just after June 1, 2022 are drinking water processed.
² Nielsen AOC $ Quantity P52W ending 11/6/21.

About Peet’s Coffee: 
Founded in Berkeley, California in 1966 by Alfred Peet, the “Massive Bang of espresso,” Peet’s Espresso^® introduced an artisan movement by sourcing the world’s best beans, hand-roasting in compact batches, and crafting drinks by hand. With wealthy, elaborate, remarkable high quality roasts not like something Us residents ever tasted before, Peet’s affected generations of coffee business owners and connoisseurs. Today, Peet’s is uncompromisingly devoted to its founding tenets and asserts a strict typical of freshness, guaranteeing the best possible flavor with a crew that personally vets the beans available at 17,000 grocery retailers nationwide. Peet’s operates from the 1st LEED^® Gold licensed roastery in the United States and grows its organization as a result of retail cafes, grocery, on-premise, and e-commerce channels. For more data, stop by www.peets.com. Stay related to Peet’s: @peetscoffee on Twitter and Instagram and Facebook.

Photographs can be downloaded here

Resource Peet’s Coffee Inc.