JDE Peet’s accelerates its journey towards 100% responsibly

Press Launch

Amsterdam, 16 May possibly 2022

Crucial highlights

• JDE Peet’s will enhance its responsibly sourced coffee concentrate on from 30% to 80% globally in 2022, positioning the organization as a FMCG leader in sustainable espresso sourcing
• EUR 150 million investment in liable sourcing programme will finally direct to 100% responsibly sourced espresso by 2025 and will positively influence a lot more than a single million smallholder espresso farmers
• The pioneering partnership among Peet’s Coffee and Enveritas continues to construct and make improvements to sustainable sourcing through a information-driven strategy

JDE Peet’s (EURONEXT: JDEP), the world’s foremost pure-engage in coffee and tea enterprise by profits, today announced it will boost its responsibly sourced espresso concentrate on from 30% to 80% by the finish of 2022. The corporation also declared it will commit EUR 150 million into its dependable sourcing programme to specifically help extra than one particular million smallholder coffee farmers by 2025. These initiatives will posture JDE Peet’s as a leader in sustainable coffee sourcing in the FMCG sector.

In 2021, Peet’s Espresso, the U.S. subsidiary of JDE Peet’s, achieved 100% responsibly sourced espresso by its partnership with Enveritas, a non-governing administration organisation that has developed a new, knowledge-pushed technique to sustainability assurance. Enveritas presents a distinctive way of addressing sustainability – an technique in which producers obtain cost-free verification of their techniques, whilst encouraging a deeper understanding and dedication to solving the most demanding sustainability challenges. To date, Enveritas has verified far more than 200,000 coffee farms close to the entire world against a full set of sustainability specifications. JDE Peet’s will now leverage the partnership with Enveritas across its broader coffee source chain, allowing for it to attain its ambition of 100% responsibly sourced coffee by 2025. 

“JDE Peet’s is deeply committed to generating a sustainable long term for the buyers and customers we provide when developing lengthy-expression benefit for the small business and our stakeholders,” mentioned Fabien Simon, CEO of JDE Peet’s. “Being the world’s main pure-enjoy espresso and tea corporation comes with terrific duty to guarantee the resilience of the worldwide coffee provide, in an authentic, inclusive and regenerative way. With this partnership and elevated investments, we are elevating industry specifications, and are fully commited to participate in our part to make a far better potential for our farmers, their people and the whole espresso ecosystem.”

These announcements variety an integral section of JDE Peet’s’ Sustainability programme, which aims to partner with suppliers, NGOs, and other individuals to handle essential sustainability challenges in the countries from which JDE Peet’s sources its coffee, tea and other agricultural components. By means of this programme, the corporation has presently arrived at more than 470,000 smallholder farmers with far more than 50 collaborative projects throughout 18 nations around the world because 2015.

“We contact all levels of the coffee and tea ecosystem, from farmers to people, and thus have an obligation to produce the two close to- and long-phrase options to defend the entire world we are living in,” said Laurent Sagarra, World-wide High-quality & Sustainability Director of JDE Peet’s. “Location this formidable goal is element of our journey to direct the way in creating a more sustainable potential.”

Today’s announcement follows the company’s recent commitments to SBTi-permitted greenhouse gas emission reduction targets across its benefit chain. To learn more about JDE Peet’s’ sustainability journey, you should take a look at www.jdepeets.com/sustainability.

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About JDE Peet’s

JDE Peet’s is the world’s primary pure-participate in espresso and tea corporation, serving about 4,500 cups of coffee or tea for every 2nd. JDE Peet’s unleashes the possibilities of espresso and tea in much more than 100 marketplaces with a portfolio of over 50 brands which include L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Tremendous, Pickwick and Moccona. In 2021, JDE Peet’s produced whole product sales of EUR 7 billion and employed a world wide workforce of additional than 19,000 workers. Read much more about our journey in direction of a coffee and tea for each cup at www.jdepeets.com.

• JDE Peet’s accelerates its journey to 100% responsibly sourced espresso